October 1, 2007 – 9:52 pm
We men all know how Gillette makes its money.
Every two to three years they release a new razor equipped with double the number of blades. Some of their razors even come with batteries. Gillette is an expert at creating buzz around their razors and they quickly become a marketing hype. Their commercials we take for granted: it makes perfect sense that three blades shave better than two, right? Five blades must result in a much smoother skin than can be achieved with just three.
Only at the grocery store we become aware of their tricky marketing techniques, these razor blades are darn expensive! Way more expensive than what I paid for the razor in the first place.
Yes, I’m a happy user of the five-bladed Gillette Fusion razor. But what’s next? I find it hard to believe that they’ll release a ten-bladed razor will be Gillette. But when they come up with original Flash banners like below for Mach 3 razor, no doubt I’ll buy whatever shaving products they will come up with next, won’t you? It’s just the best a man can get.
[kml_flashembed movie="http://www.hidoop.com/images/gillette-razor-game.swf" height="300" width="200" /]
The Gillette Company was founded in 1901 by King Camp Gillette in Boston, Massachusetts. In 2005, The company was acquired by Proctor & Gamble. Major brands from Gillette include Braun, Duracell, and Oral-B. To learn more about the razor business model, read this article or this one.
Kok, mengapa hanya 20 MB? Tidak mungkin itu cukup! Sebetulnya itu bukan pikiran saya ketika saya melihat iklan ini di koran harian Metro Irlandia beberapa hari yang lalu. Saya bingung: Apakah saya ketinggalan teknologi terbaru? Dan bagaimana hubungan USB port itu dengan otak saya? Lihat iklannya:
Ternyata ini bukan iklan untuk bedah plastik atau kosmetik (juga disebut plastic atau cosmetic surgery), tetapi untuk situs web www.younearlyforgot.com. Situs ini dapat membantu Anda mengingat semua hari ulang tahun, hari raya dan lain-lain.
Teks iklan adalah:
NEW: UP TO 20 MB REAL MEMORY
Don’t let them forget the best parts of growing up!
Finally surgery meets technology. A relatively painless procedure that allows you to store up to 20mbs memory in your head. Don’t forget birthday, holidays, parties, and other important dates again.
Cosmetic Memory Surgery Closer to Home
younearlyforgot.com
Family 4 port USB
Certified by the board of cosmetic memory enhancement.
Dr. G. Clements Jr.
Bagaimana pendapat Anda, kita memerlukan berapa gigabyte untuk meningkatkan kinerja otak kita? Pernah akan ada pelayanan seperti ini untuk maksimalkan kemampuan diri kita? Berikan komentar Anda disini.
Anda berpikir bahwa semua logo Web 2.0 sedang membingungkan? Pikir lagi.
Beberapa hari yang lalu, saya nonton pameran ini di televisi Belanda yang membicarakan kooperasi semua badan pemerintah. Ternyata birokrasi sangat besar dan banyak pelayanan pemerintah masih kurang. Gambar di bawah ini menunjukkan macam-macam logo badan pemerintah, menjelaskan struktur birokratisnya:
Tetapi, Menteri Dalam Negeri Guusje ter Horst berencana mengurangi jumlah pegawai negeri ke 15,000 dan meningkatkan jumlah pelayanan lewat Internet ke 80% (!). Baik semua.
Koleksi logo adalah tren jaman sekarang, gambar di atas langsung mengingatkan saya pada koleksi logo Web 2.0 yang besar sekali di Flickr:
Untuk kesenangan Anda, kunjungi Yay Hooray’s thread untuk melihat logo baru yang lucu untuk perusahaan-perusahaan tradisional.
Why only 20 MB? No way that’s going to be enough! No, that’s actually not what I thought when I saw this ad in Ireland’s Metro newspaper a few days ago, it was more like: Did I miss something the last couple of years? And how are those USB ports going to connect with my brain anyway? Here, have a look at the ad:
The ad is for the website www.younearlyforgot.com, a service that sends you a reminder for birthdays and anniversaries. Nothing special at all.
The ad copy reads:
NEW: UP TO 20 MB REAL MEMORY
Don’t let them forget the best parts of growing up!
Finally surgery meets technology. A relatively painless procedure that allows you to store up to 20mbs memory in your head. Don’t forget birthday, holidays, parties, and other important dates again.
Cosmetic Memory Surgery Closer to Home
younearlyforgot.com
Family 4 port USB
Certified by the board of cosmetic memory enhancement.
Dr. G. Clements Jr.
What do you think, how many gigabytes would we need? Will there ever be something like this?
So you thought that all these Web 2.0 logos were confusing and characteristic of a scattered landscape of useful and less useful services? Think again.
The other day I saw this show on Dutch television discussing the functioning of government bodies. It’s a monstrous, bureaucratic bunch often delivering below-par services. The image below depicts the many logos of different government bodies, illustrating its bureaucratic structure:
However, Minister of Home Affairs and Kingdom Relations Guusje ter Horst plans to cut down the number of civil servants to 15.000 and deliver some 80% (!) of government services over the Internet. All good stuff.
Logo collections are hot these days, the above image instantly reminded me of this huge Web 2.0 logo collection on Flickr:
For your viewing pleasure, see the funny logo remakes of 1.0 companies at Yay Hooray’s thread.
David Bullard, seorang penulis dari koran Sunday Times di Afrika Selatan, sudah menulis sebuah artikel yang menghancurkan kredibilitas blogs. Apakah sebaiknya saya menjelaskan keberatan saya sendiri di sini? Bukan, lebih baik saya terus ngeblog; saya cuma bersenang-senang dan kebetulan saya suka sekali main air guitar saya!
Diskusi-diskusi yang panas dan menarik sedang berlangsung di sini, di sini, dan juga di sini.
Update:
Witness Bullard’s meteoric rise to fame as a blogger, dia baru membuat blog sendiri dengan judul yang pas: Bullog! Apakah dia benar-benar telah link-bait kita semua? Kelihatan jelas dia senang blogging, seperti saya.
David Bullard of the Sunday Times has written quite a crushing article about blogs. Should I bother to write down my own objections here? No, better just continue blogging; I’m only having fun and I happen to like it. I love my guitar!
Interesting discussions going on here, here and here.
Update:
Witness Bullard’s meteoric rise to fame as a blogger, he just launched his own blog called Bullog! What a launch, has he link-baited us all then? But hey, it’s clear he’s having fun blogging. Just like I am.
On the 4th of May at 20:00, the Dutch observe two minutes of silence to remember the people who have become casualties of war since the outbreak of World War II. The day after, we celebrate our freedom.
The National Committee 4 and 5 May has made an MP3 with two minutes of silence available for download. People can play it on their computer, iPod or mobile phone in observance of Remembrance Day.
One of the accompanying banners is shown above, webmasters can put it on their site to encourage people to download the MP3. It’s good to see that such a fairly traditional committee runs a modern campaign like this one to increase awareness of this important day!
